Beaconic is set to ship the first iBeacon retail packages available in Europe. This easy-to-use technology allows any retailer — from small shops to major department stores — to communicate meaningful information to shoppers through innovative micro-location technology.
Heralded as the future of brick-and-mortar retail, bluetooth low energy (BLE) technology connects with customers’ mobile devices. When a shopper approaches a beacon, it shares deals specific to the shopper’s in-store location and shopping history.